For the 2016 AdClub Brandathon, we were assigned Slobbr. An app
that connects you to do friendly places, products, and moments with your dog.
We had 72 hours to create their brand and then present it to 300+ people.
Here’s what we did.
Part 1: Teaser
Slobbr will roll out market by market, so we thought it was important
to include materials for teasing what’s to come.
This video would live on geo-targeted landingpage.
To keep the conversation going, we’ll tap into your daily 3pm
lull at work and only serve up the best dog content you need to see today.
Instagram Post to Promote
Works just as well on dogs, as it does on humans.
Phase 2: Activation Campaign
Slobbr is now in your market, how do we get people to start using?
:30 Second Spot
In an ideal world, this would be an actual :30, but since we only had 72 hours, it is what it is.
A gentle reminder of who’s patiently waiting, and now you don’t have to do that.
Doggy Day Care Partnership
Slobbr can connect you even while you’re on vacation or at work.
We’ll use this original content on social to show even more ways
that you can always be together.
We’ll leverage Slobbr’s influencer partners to promote them organically.
There are more dog friendly places than you think.
Slobbr already has hundreds or partners in your city, we just have to let them know.
We love our pets, but unfortunately they can’t go everywhere.
Maybe there’s a way Slobbr can change that. With an addition to their app,
if you ever find yourself at an non-dog friendly place, lets mark it and send them a tweet.
Step 3: Enhanced Kibble Counter
Each check in a user makes, Slobbr donates half a cup of kibble to a shelter.
This is a fantastic idea, and we’re gonna make it even better. How? by turning it into a competition.
Why? A) Businesses want more customers, B) Who doesn’t like helping pups?
At the end of the month we’ll announce the winner with a joint event.
The Night Of
To kick things off right, we decided to host our own kibble event.
We got donations from Polka Dog Bakery, Pawblo Piccaso, and Shultz Guest House
brought some dogs up for adoption.