Culligan Overview:
A Refreshing Take
On A Classic Brand
In just 12 months partnering with Culligan we have reimagined their digital experience across all three main service lines, as well as their international holding company. We’ve consolidated nearly 500+ independent dealer websites onto Culligan.com, launched a new blog with rich content, and drove a dramatic increase in leads with paid social.
Culligan By The Numbers
Percent Lift in Leads
Percent Lift in Answer Boxes
Rank in YouTube
Percent Increase in Conversions on Culligan.com
Culligan Projects
Website Redesign
Complete overhaul of their Residential, Corporate, and Office service line websites. Including e-commerce capabilities with localized pricing, a local dealer consolidation effort, and overhaul of their blog.
Content Program
Rich SEO-centric content focused around 7 different personas identified as being key Culligan customers. Content included long-form articles, infographics, video, and more.
Performance Creative
Support their lead gen efforts with thumb-stopping benefit-centric creative.
A Reimagined Culligan.com
Not just a new look, but a totally new experience. The new Culligan.com was created after countless user studies, A/B tests, and rounds and rounds of feedback and interviews from key corporate and dealer stakeholders to ultimately shape the new experience today. While the best websites are never really finished so far we have launched the core e-commerce pages on the Residential site, a new blog, a new cohesive and a centralized dealer experience. We have also launched Phase 1 of the Industrial and Office business lines as well.
Becoming a Content Producer
Google rewards consistent quality content, and in a category with low consumer knowledge, that was music to our ears. We set out with a content cluster strategy, creating persona-centric content spread across the wide variety of content types of articles, graphics, video, and infographics to give our audience the right type of content when they needed it.
Driving greater leads than ever before
Just because we build it, doesn’t mean they’ll come. To really drive traffic and leads to the website and robust content we created numerous lead-gen campaigns that help break down the benefits of better water.
