GoHealth Urgent Care
Elevating a softer side of care
A new approach to Urgent Care needed a new look. In partnering with GoHealth we elevated their brand look and feel. During the COVID-19 pandemic we pivoted GoHealth’s messaging and creative to bring back the confidence in going wherever life takes you.
Elevating a softer side of care.
A new approach to Urgent Care needed a new look. In partnering with GoHealth we elevated their brand look and feel. During the COVID-19 pandemic we pivoted GoHealth’s messaging and creative to bring back the confidence in going wherever life takes you.
GoHealth By The Numbers
New Brand Identity
Unique market level campaigns
Percent Life in CTR
Percent Increase in Registrations
GoHealth Projects
Brand Guidelines
We overhauled GoHealth’s look, feel, and tone of voice to better match who they are.
Pivot to Virtual Care
In March of 2020, Virtual Care quickly needed to become the center of all things Urgent Care. Our team quickly helped GoHealth pivot all traffic to their Virtual offering.
GoConfidently
With COVID-19 continuing across the country, this campaign aimed to bring a bit of confidence back to do whatever it is you need to do.
Better care gets a better look
A new way to Urgent Care needs it’s own look and feel. We overhauled the look, feel, and tone of voice of GoHealth by bringing it much closer to the in-location experience patients have come to know and love. Comfort, soft, and easy.
The Doctor will “see” you now
Just because COVID-19 was spreading across the country, it didn’t mean quality Urgent Care had to stop. But in order to be safe for everyone, we helped GoHealth pivot and promote their virtual care offering. But how can we demonstrate that virtual care provides the same level of access, quality, and personal attention that customers have come to expect?
Confidence for wherever life brings you
The world may look a little different right now, but people are continuing to evolve their routines. GoHealth Urgent Care provides support and gives communities confidence to tackle a new normal. We’re here, wherever life goes.
The Headlines of 2020 Tell a Story We All Know Too Well
And there’s more than one thing to be worried about
Campaign Opportunity
Write the headlines that make patients feel confident, informed, and safe.
Our Brief:
Get: Our Audience
To: Get the Healthcare They Need
By: Making them Feel Safe to do so
Because: Health is Essential
GoConfidently Podcast
A GoHealth Urgent Care-sponsored podcast in partnership with mindful.
Featuring health experts, fitness coaches, motivational speakers and more, this podcast offers encouraging insights that help listeners to embrace a new normal. These episodes will talk about ways that people can do the things they love with confidence again.