This is Roofing Reimagined
Roof Rally is an innovative roofing marketplace that was born out of the need to help homeowners find reputable roofers. By working with the best in the business and making a complex process more approachable, Roof Rally’s platform does the heavy lifting when it comes to helping homeowners nail down a reliable roofer for residential jobs.
This is roofing reimagined
Roof Rally is an innovative roofing marketplace that was born out of the need to help homeowners find reputable roofers. By working with the best in the business and making a complex process more approachable, Roof Rally’s platform does the heavy lifting when it comes to helping homeowners nail down a reliable roofer for residential jobs.
Where we started
Roof Rally came to us with their mission of launching a Roofing company for today’s connected and empowered consumer. A brand that felt trusted, helpful, professional, and ultimately easy.
During our partnership we created their brand look, feel, tone, and website, complete with a sign up flow and rich content experience.
Concept 1
A contemporary take on their existing logo this direction aimed to soften their brand and make it more approachable for all customers. The visual system features warm photography, hand drawn illustrations, and a soothing palette. All centered around the vision of making it easy for the customer.
Concept 2
Bold and authoritative. Inspired by the many layers and people that it takes to construct the best roof for you, this direction demonstrates Roof Rally’s expertise, trust, and knowledge as the brand that stewards you through the process.
Concept 3
Swiss modern for a playful and contemporary take. This visual direction employees the use of familiar roofing shapes and layers, but with a swiss twist. Bold and simple typography that gets right to the point and demonstrates the clear process you’ll experience as a Roof Rally customer.
Selected Direction
Final Logo
Brandguidelines
Now that we’ve defined the look and feel of Roof Rally’s new brand, it is time to define the styles that make it work.
Website Launch
With the new brand complete, it was time to re-imagine roofrally.com. Their website needed to a serve as a lead gen platform as well as a tool to recruit future contractors.
