This is Roofing Reimagined
Roof Rally is an innovative roofing marketplace that was born out of the need to help homeowners find reputable roofers. By working with the best in the business and making a complex process more approachable, Roof Rally’s platform does the heavy lifting when it comes to helping homeowners nail down a reliable roofer for residential jobs.

This is roofing reimagined
Roof Rally is an innovative roofing marketplace that was born out of the need to help homeowners find reputable roofers. By working with the best in the business and making a complex process more approachable, Roof Rally’s platform does the heavy lifting when it comes to helping homeowners nail down a reliable roofer for residential jobs.
Where we started
Roof Rally came to us with their mission of launching a Roofing company for today’s connected and empowered consumer. A brand that felt trusted, helpful, professional, and ultimately easy.
During our partnership we created their brand look, feel, tone, and website, complete with a sign up flow and rich content experience.

Selected Direction

Final Logo


Brandguidelines
Now that we’ve defined the look and feel of Roof Rally’s new brand, it is time to define the styles that make it work.
Website Launch
With the new brand complete, it was time to re-imagine roofrally.com. Their website needed to a serve as a lead gen platform as well as a tool to recruit future contractors.



