TikTok Overview:
Continuing an accelerated growth

In 2020 TikTok was the moment. But looking ahead they had successfully captured their core audience. We saw the opportunity in taking a pivot and expanding their audience to 25+. The results? Well, we already know that.

The Idea: Your TikTok

With TikTok, you’re unstoppable. You can dance, sing, cook, perform magic tricks and train your pet dragon. Or, you can scroll, click, like, comment and laugh at memes in the wee hours of the night when you can’t fall back to sleep. Dust off those old talents, discover new ones or watch others try their best on the platform that lets you be whoever you want to be, wherever you need to be.

After success of the initial launch we then used TikTok’s proprietary data to identify emerging trends to further capture our audience.