A New Way to Look at Healthcare Relationships

Wellframe reimagines what the relationships between organizations and patients, empowering everyone to be their best. They came to me to see how they can make their brand that much better.

A New Way to Look at Healthcare Relationships

Wellframe reimagines what the relationships between organizations and patients, empowering everyone to be their best. They came to me to see how they can make their brand that much better.

Where we started

Wellframe came to us looking for a refresh of their current brand. Not a makeover, but an elevation. Fonts, colors, and logos had to remain, but everything else was up for grabs. We first took at a look at where we could push Wellframe to really show how groundbreaking they are.

Concept 1

ā€ˇWellframe helps bring the best out of it’s users, and we’d love to highlight that. With active visuals, connected to care situations, and introducing a frame element that is breaking free of constraints. Using their existing typography we introduced more contrast by playing with weight and scale.

Concept 2

A little more playful, this concept really pushes the boundaries. We’ve introduced a UI-like element to directly connect Wellframe moments of care to our users.

Concept 2.5

Wellframe really liked the idea of using illustrations, and so did we.

Selected Direction

Bringing it to life

Brandguidelines

Now that we’ve defined the look and feel of Wellframe’s new brand, it is time to define the styles that make it work.